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TYPE OF ADVERTISEMENT MEDIA
Advertising media.. A source to deliver the advertising message It helps to carry the idea or message of the “Advertiser” to the masses or target group

Media Planning. Media planning refers to an analytical method for taking media decisions and describes the process of taking the message across to the target audience at the right time and place, and using the right media vehicle

1.What is our target audience and how to reach it?
How many time should we reach it?
When should we reach it?
Where should we reach it?
At what cost should we reach it?

“Media planning is the process designing a course of action that shows how advertising funds will be used in purchasing time and space and how they all should be utilized to contribute for achieving different objectives of advertising” “Media planning means taking decisions about the selection of a media type and the media vehicle”

MEDIA PLANNING
To decide which media to use. To decide which specific media vehicle to use . To decide how to use the media . To decide when to use them . To decide where to use them
Good reach ability Attractive Cost-effective
Mathematical model . Liner programming . Inter-action . Simulation models
Concept Of Media Planning • Situation • Marketing objective • Marketing strategy • Action plan Marketing plan • Promotional strategy • Advertising objectives • Advertising strategy • Creative execution budget Advertising plan • Media objectives • Media strategy • Media vehicles • Media schedule Media plan
Different method of advertising media Media of advertisement Printer press media Newspapers Magazines & journal Broad cast media Radio Television
Print media . NEWS PAPER ADVERTISING . MAGAZINE & JOURNALS
Newspaper Advertising . Preferred media for local advertising of retailers. Also a media for business advertising, corporate advertising, financial advertising, legal notice and social advertising
Newspaper Advertising. Local market circulation and readership make newspapers an attractive medium. 1. Newspapers are ideal for a “key market” media strategy. 2. Newspapers are attractive to national advertisers, and national and local retailers. 3. Newspapers offer “merchandising” opportunities.
FEATURES . Types . Page size . Audience . Market
Types of news paper advertising . Co-operative advertising • Classified ads • Pre-printed ads
Planning newspaper ad • Circulation and readership • Newspaper ad rate • Placing the ad in the newspapers
Magazine Advertising. Magazines are excellent at targeting precisely defined audiences. 1. Magazines are a “class” medium instead of a “mass”medium. 2. The clustering of ads has a negative influence on message impact. 3. Magazines are ideal for “profile matching” media strategies.
MAGAZINES & JOURNALS . Published weekly, monthly, quarterly or even annually . Generally read at leisure and with attention. Effective shelf life general magazines specialized magazines special issues
Radio Advertising . In radio all decisions are usually based on demographics. 1. Station format determines the audience profile. 2. Radio is ideal for reaching targets defined by age.
Radio is an important medium if a “key market” strategy is recommended.

TELEVISION ADVERTISING
TV Advertising is the best and fast media. ADVANTAGES :- 1. Emotional context 2. Image building 3. Creative use of environment and mental make-up of viewers 4. Evocation of experience 5. Familiar and friendly voice 6. Excellent quality of production 7. High on credibility 8. Larger than life image.